Wow. Such a lame response.
That last line contradicts what they did in Portland with the FXs....
(Disclaimer - I formerly worked there so I now and then jab hard on Zero)
I feel like, sadly, Alta's shuttering likely made Zero even more fearful of reentering the offroad market.
Alta's execution was impeccable, and not so easy for anyone else (even Zero) to replicate without significant effort.
Hopefully someone will try again sometime. I commend Sur Ron, though quality control and material issues / worries are real. Cake, so long as they continue to grow and make money, will likely bring larger models to market as battery tech evolves, though we're likely still several years away from anything as good as MXR/EXR.