Personally, I think for the coolness mostly but also to promote the technology in general. The more interest there is in these bikes I think the more interest there will be in replicating something similar. I feel like Alta was on the cusp of mainstream acceptance before it's ending. I think it would make a statement bringing an Alta to compete even after they have gone under. We could mold that statement I think to what we want potentially.Maybe I've lost sight of the objective here. Is this just for the coolness factor? We certainly aren't advertising the "Alta" brand anymore. It doesn't exist as an entity that you can buy bikes from. Maybe it would increase the market value of the existing bikes a bit, and remind everyone that Alta was (and is) a cool and desirable bike. Not saying that I wouldn't want to see this. But what is the payoff for spending our time, AJ's time, and maybe risking some precious bikes and parts?