Maybe I've lost sight of the objective here. Is this just for the coolness factor? We certainly aren't advertising the "Alta" brand anymore. It doesn't exist as an entity that you can buy bikes from. Maybe it would increase the market value of the existing bikes a bit, and remind everyone that Alta was (and is) a cool and desirable bike. Not saying that I wouldn't want to see this. But what is the payoff for spending our time, AJ's time, and maybe risking some precious bikes and parts?